Previous Winners

Previous Winners

Interested in being part of the ESA Awards? To find out more about the sponsorship opportunities , please email [email protected] to start a discussion.

#ESAawards – 2021 Winners

Sector-focused awards

Arts and Culture Sponsorship
– WINNER: Secret Sofa by Häagen-Dazs

Esports Sponsorship
– WINNER: BMW – United in Rivalry

Media Sponsorship
– WINNER: SuperValu Inspiring Cooking

Purpose-led Sponsorship: 2 sub-categories
Sport Sponsorship sponsored by DataPOWA : 3 sub-categories

Sport Sponsorship €1M – €5M sponsored by DataPOWA
– WINNER: Carlsberg & Liverpool FC – ‘Champions’ Campaign

Sport Sponsorship > €5M sponsored by DataPOWA
– HIGHLY COMMENDED: O2 x England Rugby
– WINNER: NatWest Cricket

Discipline-focused awards

Best Use of Branded Content
– HIGHLY COMMENDED: An Post Insta Story Club with Image
– WINNER: O2 x England Rugby – RWC TVC

Best Use of Digital Channels (inc Social Media)
– HIGHLY COMMENDED: VIRGIN MONEY UNITY ARENA
– WINNER: Old El Paso #MessFreeChallenge

Best Use of Talent
– HIGHLY COMMENDED: SuperValu Inspiring Cooking
– WINNER: Cadbury Win The Captain

Best Use of Virtual Experiences: 2 sub-categories

Best Use of Virtual Experiences – Participation
– HIGHLY COMMENDED: Vhi Virtual Women’s Mini Marathon
– WINNER: Secret Sofa by Häagen-Dazs

Special Categories

Best Ethical Response to COVID-19: 2 sub-categories

Best Ethical Response to COVID-19 – Cause
– WINNER: Electric Ireland & Pieta – Sunrise Appeal

Best Ethical Response to COVID-19 – Sport
– WINNER: Wasserman x United Nations ‘Keep It Up’ Campaign

Rights Holder of the Year
– JOINT WINNER: Paris Saint-Germain Football Club
– JOINT WINNER: Transport for London

ESA Best of Europe sponsored by SPONSORIUM

– BRONZE WINNER: France – Sponsor of the Year 2020 (Sporsora Jeep ELITE naming, French basketball championship

– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland) Team Of Us

– GOLD WINNER: Norway – Best Campagne (Sponsor og eventforeningen) “Practice makes perfect” by Gjensidige

ESA Sponsorship of the Year
– WINNER: Old El Paso #MessFreeChallenge

#ESAawards – 2020 Winners

Sector-focused awards

Arts and Culture Sponsorship
– WINNER: An Post Irish Book Awards

Gaming Sponsorship
– WINNER: DHL & ESL One – The Rise of EffiBOT

Music Sponsorship – WINNER: ibis MUSIC

Purpose-led Sponsorship: 2 sub-categories
Sport Sponsorship: 4 sub-categories

Sport Sponsorship €1M – €5M sponsored by SportsPro
– HIGHLY COMMENDED: Vodafone Team Of Us – Everyone In
– WINNER: Marriott Bonvoy and Manchester United

Sport Sponsorship > €5M sponsored by POWA index
– HIGHLY COMMENDED: Cadbury and The Premier League
– WINNER: Rwanda Development Board and Arsenal Partnership

Discipline-focused awards

Best Employee Engagement
– WINNER: Gjensidige Games

Best Newcomer: 2 sub-categories

Best Newcomer (global)
– HIGHLY COMMENDED: PayPal and The FA
– WINNER: Marriott Bonvoy and Manchester United

Best Use of Branded Content
– WINNER: Right Guard – You can’t handle the truth

Best Use of Hospitality
– WINNER: Vodafone Everyone In

Best Use of PR
– WINNER: Paddy Power – Save Our Shirt

Best Use of Sponsorship across Multiple Markets
– WINNER: Hyundai N – Official Safety Car of WorldSBK

Best Use of Talent
– WINNER: Cadbury FC Ambassador Programme

Game Changer: 2 sub-categories

Game Changer (sport)
– WINNER: Paddy Power – Save Our Shirt

Organisation-focused awards

Agency of the Year (Pan-Europe)
– WINNER: WeAreFearless.

Agency of the Year (Single Nation)
– WINNER: MKTG

Rights Holder of the Year
– WINNER: AEG – All Points East

Special Categories

ESA Best of Europe sponsored by SPONSORIUM
– BRONZE WINNER: Slovenia – SPORTO Awards (Marketing Association of Slovenia) Petrol’s winning service
– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland) Aldi Play Rugby
– GOLD WINNER: Denmark – Spot:On Awards (Spot:On Club) The Sydbank Cup: The 99% Broadcast

ESA Sponsorship of the Year*
– WINNER: An Post Irish Book Awards

*The ESA Sponsorship of the Year award brings together winners to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.

#ESAawards – 2019 Winners

Sector-focused awards

Arts and Culture Sponsorship
– WINNER: Warehouse x Barbican: ‘Inside Out’

Media Sponsorship (print, radio, cinema or online)
– WINNER: Kellogg’s & Love Island turn the nation into Cereal Daters

Sport Sponsorship of the Year: 3 sub-categories Sport Sponsorship < €1M
– WINNER: Electric Ireland Game Changers Campaign

Sport Sponsorship between €1M and €2M
– WINNER: Opel & Feyenoord | The Great Feyenoord DNA Study

Sport Sponsorship > €2M sponsored by POWA index
– HIGHLY COMMENDED: Vodafone #TeamOfUs
– WINNER: PSV ENERGIE | PSV & energiedirect.nl

Discipline-focused awards

Best Newcomer to Sponsorship
– WINNER: Indeed and Eintracht Frankfurt

Best Use of Data, Insights or Analytics
– HIGHLY COMMENDED: Heineken When You Drive, Never Drink
– WINNER: Indeed and Eintracht Frankfurt

Best Use of Employee Engagement in Sponsorship
– HIGHLY COMMENDED: FedEx – Official Sponsor of the UEFA Europa League
– WINNER: Dixons Carphone Race to the Stones

Best Use of Hospitality in Sponsorship
– WINNER: Courtyard & Bayern Munich – Where Winners Feel at Home

Best Use of PR in Sponsorship
– WINNER: Fortum Singalong Shuttle and Ruisrock Festival

Best Use of Social Media in Sponsorship
– WINNER: SAP + Manchester City ‘Who’s The Blue?’

Best Use of Sponsorship across Multiple Markets
– WINNER: Mastercard – UEFA Champions League 2017/18

Best Use of Talent in Sponsorship
– WINNER: Vodafone #TeamOfUs

Game Changer – WINNER: Samsung SmartSuit

Organisation-focused awards

Agency of the Year (Pan-Europe)
– WINNER: Octagon

Agency of the Year (Single Nation)
– WINNER: WeAreFearless.

Special Categories

ESA Best of Europe sponsored by SPONSORIUM
– BRONZE WINNER: Denmark – SPOT:ON Awards YouSee eSport League – Denmark’s eSport league
– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland) Bord Gáis Energy #HurlingToTheCore
– GOLD WINNER: Sweden – Gyllene Hjulet [Swedish Event & Sponsorship Awards] (SES Sponsrings och eventsverige) Join Us Outdoors!

ESA Sponsorship of the Year*
– WINNER: Electric Ireland Game Changers Campaign

*The ESA Sponsorship of the Year award brings together winners to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.

2017 #ESAawards Winners

Sector-focused awards

*Arts and Culture Sponsorship of the Year
– WINNER: Vodafone Comedy Festival

*B2B Sponsorship of the Year
– WINNER: Cadbury & Premier League Partnership

*Media Sponsorship of the Year
– WINNER: An Oykos Island Escape

*Sport Sponsorship of the Year between €1M and €2M
– HIGHLY COMMENDED: Telenor Gold – SIM
– WINNER: #wimblewatch LIVE

*Sport Sponsorship of the Year > €2M
– WINNER: Vodafone Ireland : Irish Rugby #Team of Us

Discipline-focused awards

Agency of the Year (Pan-Europe)
– HIGHLY COMMENDED: WeAreFearless.
– WINNER: Nielsen Sports

Agency of the Year (Single Nation)
– HIGHLY COMMENDED: MKTG UK
– WINNER: Teneo PSG Sports (Formerly PSG Sponsorship)

Best Use of Digital Channels in Sponsorship
– WINNER: TAG Heuer Pressure Test

Best Use of Employee Engagement in Sponsorship
– WINNER: HEINEKEN Race to the Tower

Best Use of Hospitality in Sponsorship
– WINNER: Mastercard – UEFA Champions League Final 2017

Best Use of Social Media in Sponsorship
– HIGHLY COMMENDED: #wimblewatch LIVE
– WINNER: The Betsafe True Player Challenge

*Best Use of Talent in Sponsorship
– WINNER: Skoda – Driven By Something Different

Rights Holder of the Year
– WINNER: FNATIC

Special Categories

ESA Best of Europe BRONZE
– WINNER: Slovenia – SPORTO Awards (SPORTO Conference & Slovenian Marketing Association) Laško x NK Maribor

ESA Best of Europe SILVER
– WINNER: Sweden – Gyllene Hjulet (Swedish Event & Sponsorship Awards) SILVA sponsoring history’s greatest adventure

ESA Best of Europe GOLD
– WINNER: Norway – Sponsor og Eventforeningen (Sponsor and Event Award) Telenor Gold SIM

ESA 2017_winners

***The ESA Sponsorship of the Year Award brings the winners of 10 eligible categories (see asterisk) together to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.

ESA Excellence Awards – 2016 Winners

Sector-focused awards

*B2B Activation Award
– WINNER: Vodafone Ready Business Britain

*Live Music Sponsorship Award sponsored by CMU
– WINNER: O2 Academy Venue Sponsorship

*Mass Participation Sponsorship Award sponsored by Kru Talent
– WINNER: Prudential RideLondon 2016

Sport Sponsorship Award between €750,000 and €2million
– WINNER: evian #wimblewatch Takes Centre Court in 2016

Sport Sponsorship Award > €2million sponsored by Sportcal
– HIGHLY COMMENDED: DHL Formula E Sponsorship
– HIGHLY COMMENDED: Mars #Believe
– WINNER: O2 ‘Wear the Rose’ for England Rugby

*Sport Sponsorship Award sponsored by Kru Live
– WINNER: Lidl’s Sponsorship of Ladies Gaelic Football

Discipline-focused awards

Best Newcomer to Sponsorship
– WINNER: Lidl’s Sponsorship of Ladies Gaelic Football

Best Use of Digital sponsored by The Bosco
– evian #wimblewatch Takes Centre Court in 2016

Best Use of Hospitality Activation sponsored by Just Displays
– WINNER: DHL Hospitality at Rugby World Cup 2015

Best Use of Innovation in Sponsorship sponsored by Infinite360
– HIGHLY COMMENDED: DHL Formula E Sponsorship
– WINNER: Fitness First & Team GB – The Sport Profiler

Best Use of Social Media sponsored by Pictures Experience
– HIGHLY COMMENDED: Using Social Media as the lead channel for Nissan’s Rio 2016 Campaign
– WINNER: AIB Backing Club & County #TheToughest

*Best Use of Sponsorship across Multiple Markets
– HIGHLY COMMENDED: PepsiCo & UEFA Champions League
– WINNER: McDonald’s Player Escort Diaries

Special Categories

ESA Best Professional Development Programme
– WINNER: Optimising PRISM Talent

ESA Best of Europe Bronze Award
– WINNER: Croatia – SPORTO Awards (SPORTO Conference & Slovenian Marketing Association) Allianz – The missing piece

ESA Best of Europe Silver Award
– WINNER: UK – UK Sponsorship Awards O2 Wear the Rose

ESA Best of Europe Gold Award sponsored by SPORTO Magazine – WINNER: Sweden – Gyllene Hjulet (Swedish Event & Sponsorship Awards) McDonald’s – a little too proud sponsor

ESA Sponsorship of the Year Award*** – WINNER: Lidl’s Sponsorship of Ladies Gaelic Football ***The ESA Sponsorship of the Year Award brings the winners of nine eligible categories (see asterisk) together to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.

ESA Excellence Awards – 2015 Winners

*Arts & Culture Sponsorship Award
Winner: KPN – Late Rembrandt exhibition campaign 2015

*B2B Activation Award sponsored by Gaudio Awards
Winner: Lloyds Bank & Bank of Scotland Social Entrepreneurs Programme

Best Use of Hospitality Activation
Winner: McDonald’s – The FA Community Awards

Best Use of Insight
Winner: – Octagon The Passion Shift™

*Best Use of Integrated Marketing
Winner: Tennent’s Lager T in the Park

Best Use of Social Media sponsored by Pictures Experience
Highly Commended: Barclays Spirit of the Game Heroes
Winner: EE: The Wembley Cup

*CSR or Community Sponsorship Award sponsored by SPORTO Magazine
Winner: The FA Mars Just Play Programme

Employee Engagement Award
Winner: Dixons Carphone Race to the Stones

*Live Music Sponsorship or Activation Award sponsored by CMU
Highly Commended: Barclaycard presents British Summer Time Hyde Park
Winner: Tennent’s Lager T in the Park

*Mass Participation Sponsorship or Event Award sponsored by KruTalent International
Winner: Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship

*Multi-National Award
Winner: Microsoft Lumia Music

Best of Europe joint BRONZE:
Belgium – Belgian Sponsorship Awards (VAAV Communication)
Joint Winner: ING – Mons European Capital of Europe 2015
Germany – ISA (International Sponsoring Award) / FASPO (Fachverband für Sponsoring-Agenturen und Dienstleister)
Joint Winner: Mercedes-Benz – “Bereit wie nie” (ready as never before)

Best of Europe SILVER:
Serbia SPORTO Awards (SPORTO Conference & Slovenian Marketing Association)
Winner: Frikom Basket Project – Basketball

Best of Europe GOLD:
Sweden Gyllene Hjulet (Swedish Event & Sponsorship Awards)
Winner: Tele2 Sweden – A world class Arena

***The Sponsorship of the Year Award, new for 2015, brings the winners of nine eligible categories (see asterisk) together to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘Sponsorship of the Year’.

ESA Excellence Awards – 2014 Winners

ESA Professional Development Award
Winner: Fuse Sport + Entertainment

ESA Best of Europe
Gold: KPN – Olympic speed skating campaign 2014 (The Netherlands)
Silver: Liberty Insurance – GAA All Ireland Senior Hurling Championship (Ireland)
Bronze: AB Inbev Jupiler & Red Devils ‘We Are Ready’ World Cup campaign (Belgium)

Best Use of Public Relations
Winner: Jaguar – Keep Pushing

Best Use of Social Media
Highly Commended: McDonald’s FryFutbol
Winner: Heineken #ShareTheSofa

Business to Community
Special Commendation: 1% FairShare®
Winner: Cravendale: Do Something Marvellous for Sport Relief

Business to Community – Low Budget
Winner: An Post Cycle Series

Business to Consumer
Winner: AG BARR, Proud Soft Drink Supplier Glasgow 2014 Commonwealth Games

Business to Consumer – Low Budget
Winner: Electric Ireland GAA Minor Championships #ThisisMajor

Business to Consumer/Business – Media
Winner: Citroën #DrivenByBeauty

Business to Employee
Winner: McDonald’s EURO Cup 2014

Business to Youth
Winner: Kellogg’s Krave – The Quest for the Chocovore Idol

Multi-National Award
Winner: Heineken #ShareTheSofa

ESA Excellence Awards – 2013 Winners

ESA Best of Europe Award For 2014 national sponsorship award winners across Europe (by invitation only)
Bronze: Sky’s Sponsorship of the Great Britain Cycling Team (2013 UK Sponsorship Awards
Silver: Hypo Alpe Adria – Basket of Services EuroBasket 2013 (2013 SPORTO Awards, Slovenia)
Gold: Electric Ireland’s Sponsorship of Team Ireland in London Olympics 2012 (2013 The All Ireland Marketing Awards)

ESA Professional Development Award
Winner: MEC Access

Business to Business
Winner: Aberdeen Asset Management Scottish Open

Business to Community
Highly Commended: Aberdeen Asset Management Cowes Week
Winner: Genworth Putts4Charity

Business to Consumer
Winner: Liberty Insurance and the GAA

Business to Consumer – Low Budget
Highly Commended: Little Mix / Schwarzkopf LIVE Color XXL
Winner: SAP at Kieler Woche

Business to Consumer – Media
Highly Commended: Anchor and Food Glorious Food
Winner: Morrisons – Ant & Dec Bring Out The Talent

Business to Employee
Highly Commended: Prudential RideLondon
Winner: British Gas SwimsBritain

Social Media
Winner: RBS 6 Nations

Rights Holder Award
Winner: British Athletics and Sainsbury’s

Multi-National Award
Highly Commended: The Standard Chartered Trophy
Winner: McDonald’s EURO 2012 Player Escort Programme

ESA Excellence Awards – 2012 Winners

ESA Best of Europe Award
Bronze: SuperValu Proud Sponsors, Real Supporters of the GAA Football All Ireland Championship
Silver: DreamHack powered by TELIA
Gold: O2 Academy Sponsorship

ESA Professional Development Award
Winner: Synergy

Business to Business
Highly Commended: UPS and London 2012
Winner: Cisco London 2012 Games Partnership

Business to Community
Winner: Lloyds Olympic and Paralympic Games

Business to Consumer
Highly Commended: Emirates Air Line Highly Commended: P & G’s “Thank you, Mum”
Winner: Mars – “Work, Rest, Play Your Part for England”

Business to Consumer – Low Budget
Winner: Birds Eye – The Great Food Journey

Business to Consumer – Media
Winner: Arla Foods – Cravendale and the Muppets

Business to Employee
Winner: A Personal Best for Lloyds Banking Group

Multi-National Campaign
Winner: MasterCard Disney Sponsorship

Rights Holder Award
Winner: Gaelic Athletic Association – Kellogg’s Cúl Camps

Social Media Activation
Highly Commended: O2 Academy Social Media Activations
Winner: Golden BMW

ESA Excellence Awards – 2011 Winners

Business to Business
Highly Commended: NYSE Euronext European Champions Fantasy League
Winner: Aviva Premiership Rugby

Business to Community
Winner: Barclays Cycle Hire

Business to Community – Low Budget
Winner: UniCredit Pass it on!

Business to Consumer
Winner: Telefónica Ireland Ltd – The O2 Dublin

Business to Consumer – Low Budget
Highly Commended: MAOAM meets SNO!ZONE
Winner: Arla Foods – Kids Closer to Nature

Business to Employee
Winner: The McDonald’s Cup

ESA Rights Holder Award
Highly Commended: ParalympicsGB
Winner: The Lawn Tennis Association

Multi-National
Highly Commended: Alltech FEI World Equestrain Games 2010
Winner: Compeed – ATP World Tour Sponsorship

ESA Excellence Awards – 2010 Winners

Business to Business
Winner: Philips and The National Theatre

Business to Community
Highly Commended: Barclays Ball Kids
Winner: British Gas Pools 4 Schools

Business to Community – Low Budget
Winner: The AEGON Breakfast Club

Business to Consumer
Highly Commended: Guinness Premiership: Season 2009-2010
Winner: O2 Be The Difference / Irish Rugby

Business to Consumer – Low Budget
Winners: O!Karte Riga Night Run
and: Specsavers – An Eye for Expertise

Business to Employee
Winner: BT – The Difference is You

Multi-National
Highly Commended: Castrol 2010 FIFA World Cup
Winner: MasterCard UEFA Champions League Sponsorship

ESA Excellence Awards – 2009 Winners

Business to Business
Highly Commended: The Standard Chartered Great City Race
Winner: DHL Football Delivered

Business to Community
Highly Commended: Turk Telekom – Schools & Beyond: For the Education of Turkey’s Young
Winner: Nicotinell – Helping Football Fans Kick the Habit

Business to Consumer
Highly Commended: Coke Zero Presents: Wayne Rooney’s Street Striker and: PUMA Ocean Racing
Winner: Wrigley’s Extra – Extra 90+

Business to Employee

Highly Commended: The McDonald’s Cup
Winner: Heineken Internal Table Football Competition (HitFC)

International
Highly Commended: Vodafone Formula One and: Vodafone McLaren Mercedes Sponsorship 2009
Winner: PUMA Ocean Racing

ESA Excellence Awards – 2008 Winners

Business to Business
Highly Commended: Accenture’s silver sponsorship of Skandia Team GBR
Winner: iShares Cup Extreme 40 Sailing Series 2008

Business to Community
Winner: Turkcell – Snowdrops

Business to Consumer
Highly Commended: Bank of Scotland totalART
Winner: Etihad Airways & The GAA Hurling All-Ireland Senior Championship

Business to Employee
Winner: G4S 4teen

International
Winner: Castrol UEFA Euro2008™

Special Acknowledgement
KD Life Insurance: A child’s smile is the meaning of life!

ESA Excellence Awards – 2007 Winners

Business to Business
Highly Commended: Silver Sponsorship of Skandia Team G
Winner: The Unilever Series at Tate Modern

Business to Community
Winner: BT Community Connections

Business to Consumer
Highly Commended: MTV Under The Radar
Winner: AIB’s Banking on the Ryder Cup
Business to Employee
Winner: Norwich Union Join Our Team

International
Winner: Allianz BMW ORACLE Racing Sponsorship

http://sponsorship.org/awards/winners