1.1.20 Author design
The author design came in the 80s and is partly a development from the antidote. When designing the author, the designer is in the foreground – his handwriting and his style can be recognized in the products.
Everything can be connected with everything, so that an extravagant mish-mash arises, which in most cases is much more a status symbol than a commodity and thus Gernot Lenschow describes in his essay the author design:
I prefer not to use
“… distinctive products that look so great they are hard to use, fearing that they might be damaged …”
Lenschow, G .: Design in Design – Approach to a Terminology, p. 2, URL: http://amoebenblog.blogspot.com/2008/09/ambe-teil-1.html
Antagonism to functional design
Thus, the author design can be seen as an antagonism to the functional design and is therefore rejected by the functionalists (for example, Otl Aicher). The author’s design also places an iconic meaning in the subject, elevating it to art, according to Otl Aicher. In contrast, the AHB company also publishes Dieter Rams (author design door printer) in its product catalog under the slogan author design.
Conclusion author design
Designer as an artist
The author design can only harm the design concept – it elevates the designer to an artist and makes the product, or his work, a by-product which becomes an art object whose use value contributes little or nothing to the purchase argument or procurement argument. It supports a misunderstanding of design. Even if you are not a functionalist or accept these design principles only to a certain degree, you have to dismiss the author’s design as art.
Since here again the design object becomes a status symbol and is thus only affordable for a small, privileged part of the population, one can hardly speak of a social responsibility or an improvement of the world or society, since the effects of the author design in the middle of the Society are barely perceptible, or only indirectly through the elevation of the designer to a foreign artist, whose products can hardly be integrated into the reality of the mass.
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