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Biss45 – ts

Biss45 - ts

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BISS45

Reestablishment of an orthodontic practice in Berlin

In the middle of established and fashionable Berlin-Charlottenburg, Dr. Philipp Gebhardt in July 2014 his orthodontic practice. In his rooms, he has harmoniously combined design and functionality and put them into effect for discreet highlights. In his personal story, the orthodontist tells how he got inspiration for the practice design.

“It was clear to me early on that I wanted to start my own business. The desire for a specialization as an orthodontist came during the study. Already during this time I started to attend advanced trainings and congresses and collected so many experiences on more than 150 events. At the same time, I got the opportunity to look over the shoulders of several colleagues internationally. In addition, I tried to minimize my non-existent business knowledge by reading relevant literature, eg. For example, with the books of Fredmund Malik: Lead Lasting Life, or Stephen R. Covey: The 7 Habits of Highly Effective People. What makes my concept so special? An establishment of reproducible and clear processes with maximum quality has the highest priority. Our range of treatments addresses complex treatments and is reflected in more than 50% of adults. For lingual treatments with the treatment system WIN we are one of the biggest users in Berlin. Furthermore, we specialize in skeletal anchorages and 3D printing and have been the only practice in Berlin to be certified as a Master of European Aligner.

In addition to clear lines that run through the entire practice design, I have put a lot of emphasis on a consistent corporate identity (Byron Sharp; How brands grow). The comfort of my patients also has top priority: For example, functional areas and the back office of the practice are strictly separated from the patient area. Optimum walking distances have been meticulously planned and thus increase the efficiency of the entire practice workflow. Essentially it was for me to understand the difference between effectiveness (doing the right things) and efficiency (doing things right) and implementing them at the right times. An individual practice requires always a special planning, this is the more intense the smaller the department is, as there are fewer comparison models. Unfortunately, this is true in orthodontics. That’s why I asked myself in advance: What do I want to do – professionally and economically – and then create the business plan based on it. The empirical values ​​of Henry Schein and standard numbers from the yearbook of the BZÄK were helpful. Nevertheless, I found an individual adaptation important and was fortunate not only to have access to literature but also to the experience of colleagues and business friends.

Dr. Philipp F. Gebhardt was inspired by design magazines for the selection of furniture in his practice.

Patients are greeted with clear lines above the rooftops of Berlin.

The orthodontist understands the brand BISS45 …

… with attention to detail …

… to incorporate into the whole picture of the practice.

The waiting room of his orthodontic practice …

. you get smooth desire to stay a little longer.

The treatment rooms are flooded with light.

Dr. Philipp F. Gebhardt discusses …

… and advises over 50% adults.

The young orthodontist has every walk …

… and thought through every handle in advance and set up his practice accordingly.

The BISS45 logo is also always present in the X-ray area.

He remains true to his interior design concept even in the less visible areas.

The attention to detail.

… will also help in the selection of accessories and …

Since 2014, Dr. Philipp F. Gebhardt now owner of his orthodontic practice BISS45.

Unfortunately, after a few months of searching in Berlin, there were no acquisitions that would have been adequate, and two years before the end of my specialist training I was increasingly looking for opportunities for start-ups. In April 2013, my consultant arranged for a promising property in Berlin-Charlottenburg. Then the shock: When signing the contract, the landlord suddenly said that the rooms were unfortunately no longer available. But I was lucky in the misfortune: In the same building, the penthouse was still free and turned out to be a real stroke of luck. For one thing, the floor plan of 300sqm was a lot bigger than what I should have originally taken. On the other hand, there was a great view over Berlin. I think this example is important because it shows that even definitive agreements and plans can only be ticked off once they have been successfully executed. So it makes sense as a founder to be prepared for change and see it as an opportunity. Even if despair spreads as a first feeling.

The actual planning and expansion took a good one year from July 2013 – July 2014. Henry Schein took care of the entire installation planning, such as laying connections, equipment planning, etc. The interior design, in turn, comes from my own pen. The inspiration for that came from design magazines. It should be timeless and modern. The appliances and furniture in my practice must be functional and fit harmoniously into the overall concept. It is easy to forget that the founding of a practice also includes subtleties that in retrospect can have consequences. This may be the light switch, which is placed in the wrong place, a great floral flower wall or an aquarium that turns out to be a bad choice because they are vulnerable and quickly unsightly. That’s why I’ve focused on small highlights: classic lamps by Tobias Grau, waiting room chairs by Arne Jacobsen, fittings by Vola or stucco lamps by Flos in the bathrooms. These minimalist details set special accents without seeming too cluttered or opulent.

My tip to practice founder? DO! If you are fundamentally ready to make decisions, then the road to independence is not an insurmountable hurdle. Respect is appropriate, but you should not be afraid. And very important: Do not be discouraged if everything is not running smoothly. Wait for mistakes and see them as an opportunity for improvement and not as discouragement. I can say from my own experience that beginnings are always bumpy. As a practice founder you are constantly and probably confronted with new situations forever. It is important to be self-reflective and not to be discouraged."

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