in 2021, swiss car buyers had a new favorite. Tesla’s model 3 was the first e-car to top the list.
Best-selling car in switzerland in 2021: the model 3 from tesla.
The car market is recovering from the severe effects of the corona outbreak. But only very slowly. In 2019, 311,466 new passenger cars were registered in switzerland; in the first corona year of 2020, new registrations plummeted to 236,827. And things hardly looked any better in 2021: 238,481 new cars were registered, just 0.7% more than in the previous year. However, this is not due to cautious customers, but primarily to supply problems at the car manufacturers. These lack semiconductors. Many manufacturers adjusted their purchase agreements with chip manufacturers at the beginning of the pandemic, as they expected a drastic drop in production. The quotas were allocated to other customers and are now missing in the automotive industry. In addition, the chips have become a rare commodity anyway due to various production stoppages. And: no car leaves the assembly line without computer chips. Every vehicle, whether it’s a small car or a luxury coach, needs dozens of components to power the engine, navigation, on-board computer, assistance systems, etc. To steer. So cars suddenly became a scarce commodity. "we are not used to demand for new vehicles being significantly higher than supply," says christoph wolnik, press spokesman for auto schweiz, the association of car importers. An improvement is not expected until the second half of 2022. Until then, customers will have to reckon with long delivery times – and manufacturers often prefer more expensive models with a higher return on investment and cars with electric drive systems, as this keeps the CO2 emissions of the fleet sold within reasonable limits. "Since the start of the chip crisis, vehicle manufacturers and importers have consistently given preference to models with electric drives in production and delivery. This strategy has paid off in recent months and is now also reflected in the annual key figures," explains Christoph Wolnik. The statistics show that the market share of cars with alternative drives, i.e. mainly fully or partially electric, has risen significantly.
The former number one ends up in second place in 2021: skoda octavia.
So it is not entirely surprising that in 2021, for the first time, an e-car will be at the top of the registration statistics. What is much more surprising is that no car from the VW Group is at the top of the list.
in 2017, the skoda octavia replaced the VW golf at the top of the list after more than 40 years. And now the Czech from the VW group is being knocked off its own throne: with 5074 units, the model 3 from Tesla sold exactly 100 times more than the skoda octavia. The newly launched audi Q3 is in third place with 3960 registrations.
This makes the model 3 not only the most popular car in switzerland – but of course also the most popular e-car. Their market share rose from 8.2% in the previous year to 13.1%. The electric mid-size from california is followed by the ID by a wide margin.3 from VW, which has been registered 2419 times. Third place among the electric cars is taken by the skoda enyaq, which is based on the same modular technology of the VW group.
Third place goes to the audi Q3.
Popular intermediate step
Vehicles with plug-in hybrids also made significant gains in 2021. Depending on the model, they can drive 30 to 100 kilometers purely electrically, but they also have an internal combustion engine for longer trips. Of course, this only makes sense if the vehicles are mainly driven short distances and can be charged at the parking lot at home. But for many people, plug-in hybrids are an ideal introduction to e-mobility. The much-cited range anxiety is not an issue, and on long journeys you don’t have to get used to charging electricity instead of refueling with gasoline. And for the manufacturer, the "PHEV" models are an effective way to reduce fleet consumption, if they are sold in large enough numbers. The offer grew rapidly here – which is also reflected in the sales figures. The market share of plug-in hybrid vehicles rose from 6.1 to 9.1% compared with the previous year.
The share of gasoline-only (-15.6%) and diesel engines (-37.4%) fell sharply. However, this is not so much due to the customers’ interest in buying as to the statistical evaluation. many of these vehicles are no longer classified as "gasoline" or "diesel" due to a "mild-hybrid-assistance", but as a vehicle with alternative propulsion. But you can’t drive a meter on purely electric power. In 2022 the market share of electrified drives is expected to continue to grow. Because manufacturers have a clear roadmap for electrifying their fleets. No model is launched on the market any more without – at least optional – electric support. Thus, more and more vehicle segments are being covered with electric alternatives, which ensures more sales. At the same time, of course, the charging infrastructure must continue to grow as well.
Due to the ongoing delivery problems came for it the used car dealers to a good year. The demand for occasions was extraordinarily high, the prices increased accordingly.
This is finally also reflected in the motor vehicle stock. This has – despite fewer new sales – increased again. As of the end of december 2021, 6 447 749 vehicles had been redeemed. That’s a good 100 000 more than a year before.