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Are you working for cash, a career, a cause — or a calling?

“Challenging, inspiring and practical.”

Bear Grylls, Survivalist and Outdoor Adventure Personality

“I can’t think of anyone more qualified to write about the significance of knowing your purpose than my friend Ken Costa… His new book, Know Your Why, is absolutely foundational to living a purpose driven life.”

Rick Warren, Founder and Senior Pastor, Saddleback Church, Author of The Purpose Driven Life

“If you’ve ever wondered why you’re here and what your purpose is, pick up this book. Ken will guide you step by step to prayerfully discover your calling so you can live every day on purpose.”

Craig Groeschel, Pastor of Life.Church and author of #Struggles: Following Jesus in a Selfie-Centered Worlds

“Among the crush and the rush of life, there’s no better guide in the pursuit of getting it right than my friend Ken Costa… I highly recommend Know Your Why, and am confident you will see more clearly and live more purposefully after absorbing the wisdom in its pages.”

Louie Giglio, Pastor, Passion City Church, Passion Conferences

“There are few people on this planet that I find more fascinating than Ken Costa. His capacity for business is only outweighed by his affection for the local church; and he has beautifully modelled to a generation what it means to live out your calling and build the Kingdom.”

Brian Houston, Global Founder and Senior Pastor of Hillsong Church

“This is an important and timely book. In a world of seemingly endless options, discerning the voice of God can be an increasingly difficult task. Ken draws on decades of experience to help Christians cut through the confusion and distractions and live lives in tune with God.”

Chris Hodges, Senior Pastor, Church of the Highlands. Author of Fresh Air and Four Cups

“Know Your Why is a wonderful book, filled with wisdom and insight, enabling the reader to truly become free. Each chapter steps through a key area of breakthrough that every believer needs to have in order to experience the full transformation and freedom of living in the Kingdom of God. As these freedoms become a reality in us, they become a reality around us.”

Bill Johnson, Senior Leader of Bethel Church, Redding, California. Author of The Supernatural Power of a Transformed Mind and Hosting the Presence

“This book has all of Ken at his best. It is rooted in scripture, candid in acknowledging his own developments and weaknesses, passionate about how people find their way in obedience to Christ amidst the great practical decisions of life, compassionate for those struggling. Written from his own experience it speaks to the concerns of young professional people everywhere”.

Archbishop of Canterbury, Justin Welby, and Caroline Welby

“Ken Costa’s new book Know Your Why is such a powerful description of the beautiful call that God has placed on each person’s life. In this noisy world it is so easy to feel lost in your calling and true passion. Ken does a wonderful job explaining how to find your ‘why’ in life and how it aligns to God’s plan for you all along.”

Jentezen Franklin, Senior Pastor, Free Chapel, and New York Times Bestselling Author

“I believe this book has the potential to transform your life as you begin to walk in the God- given calling only you can fulfill.”

Robert Morris, Founding Senior Pastor, Gateway Church, and Bestselling Author of The Blessed Life, Truly Free, and Frequency

“Life, at least as I know it, so often rolls out like a complex and curious process of circumstance and collision – questions begging more questions – answers often more complicated and incomplete as the curiosity that sought them out… This book won’t answer all of your questions, but that is not what Ken does – it is more profound; a wealth of wisdom and encouragement in how to tackle life and all its curious-complexities, and find clarity and joy in the process.”

Joel Houston, Lead Pastor, Hillsong NYC & Songwriter

“The very best communicators announce the eternal themes of God, and at the same time address the everyday circumstances of our lives. Ken Costa is brilliant at this. He gives us the big picture of a God who invites us to follow Him – and then helps us figure out what it might look like to take hold of that calling in the here and now. Know Your Why is an inspiring, practical and dynamic book which will help many people connect with their purpose in life.”

Matt Redman, Songwriter

“Ken Costa teaches us to remember our identities so we can live out our destinies rooted in who we are and why we’re here. You are anointed and appointed— God has called you, and it’s time to take your place, fulfilling your calling and changing the world.”

Levi Lusko, Pastor, Fresh Life Church, and Author of Through the Eyes of a Lion

“Ken Costa is a leader among leaders with decades of insightful wisdom that comes only from faithfully living a life of integrity. He brilliantly conveys the path to purpose in his book Know Your Why. Ken has been an example in my life of what it means to prioritize a life of prayer. You will be encouraged and inspired to seek the voice of God in the midst of a world full of distractions.”

Rich Wilkerson Jr., Senior Pastor, Vous Church.

“This book is not just a spiritual reflection, but practical advice in discovering God’s direction for your life. The heart of Ken is to help people find their callings so they can live a more fulfilled life, and in turn help others. I am sure that this book will provide the vision, inspiration, and guidance in helping you discover God’s purpose for your life.”

Chad Veach, Senior Pastor, ZOE Church

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People work for a variety of reasons.

For many, the primary purpose of their work is cash. Their principal motivation is the paycheck that funds their everyday needs. Their work is a means to an end. Others are motivated by ambitions for a career, to move up the professional ladder and expand their experience, becoming more skilled in a particular area. Still others work for a cause, believing in the wider purpose of their work, attempting to make a difference in the world —to leave a mark in some way.

All of these are legitimate motivations. However, missing from all three is any sense of the value of work itself. The focus is on the output of the workplace, rather than valuing the input.

What we need is calling. Those who see their work as a calling experience a rich integration in their lives. They sense a purpose, a direction to their activities. Work has intrinsic meaning, rather than being simply a means to an end. In many ways this is precisely what the Spirit of God does in our lives. When we are in the flow of the Spirit, we are cooperating fully in our God-given callings. When people embrace their callings, they love their work, can manage inevitable tensions that arise, and are welcomed by their colleagues, who sense that there is something beyond the cash or career objectives. But how do we get there?

Know Your Why is written with one objective: to help you find your life’s calling so that you can be more satisfied, fulfilled, and happier at work.

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Christina Cherry
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