Mba marketing, all courses, costs, etc

MBA degree marketing

Marketing – no company gets by permanently without. If you want to acquire further qualifications for the marketing management career, MBA marketing can be the right course of study. Below you will find all the information – from study models (extra occupational, distance learning, etc.) to costs and reports from graduates. And of course all degree programs and business schools.

Table of Contents

Marketing has been of enormous importance in the business world for many years. At a time when businesses need to respond more quickly to customer inquiries, engage in social networks like Facebook and Instagram, or only reach growth through better marketing than their competitors, marketers are in demand.

We are not talking about the marketing basics – there are a lot of college graduates – but of Executives strategically setting up marketing in the long term and steer out of the upper management. Here, a marketing MBA can be exactly the right decision for the further career.

Marketing MBA: Basic Information and All Degree Programs

What you should know about studying

An MBA in this field teaches you Know-how at the interface of business administration and marketing. The contents of the study consist of topics in economics, such as Financing, controlling, human resources or project management, and marketing-specific content, e.g. Market research, marketing management or social media marketing.

There are in the German area numerous marketing MBA programs, the partial very different structure are. In the first two semesters, some offer a basic business studies course, which you can then deepen in the following semesters with corresponding emphases (eg in distance learning at the SRH Fernhochschule or IUBH), others start directly from the first semester with a mix of marketing and business administration modules. So it is important that you compare the study plans in detail.

study course & -duration

A large part of the Marketing MBA degree programs is designed to be extra-occupational. The study model varies between extra occupational study or distance learning. It is therefore very important that you engage in detail with the attendance phases and the study organization before you decide on an MBA.


  • The Euro-FH offers a Marketing MBA as a distance learning course. The standard period of study is 24 or 32 months, depending on how much time you can invest. The majority of the study content you teach yourself in self-study, face-to-face events there are only a few.

At the Steinbeis School of Management and Innovation, however, the Marketing MBA is designed with numerous attendance phases. There are a total of 68 attendance days (including two foreign presences), which are evenly distributed over two years (four semesters). These presence blocks take place every four to six weeks from Thursday to Sunday in Berlin or Munich.

  • At the University of Münster, the on-site lectures are arranged as learning blocks on five consecutive days in Münster. All in all, you will be on site for 30-40 days in three or four semesters (depending on the model).
  • universities



    Did you know that you do not necessarily need a first degree to start a Marketing MBA degree? At various universities, e.g. the Euro-FH and the University of Kaiserslautern, you can also without a Bachelor o. Ä. to study. The prerequisite is then usually at least five years of professional experience and the university entrance qualification and the passing of a suitability test.

    However, most MBA programs require one first degree with one to several years of professional experience. Sometimes a TOEFL test is required for English proficiency and / or a GMAT for management skills.


    The costs of the Marketing MBA are very different. The distance learning programs are usually cheaper than the extra occupational study programs because of the low personnel costs.


    • University of Münster: 17,600 euros (18 months) or 19,900 euros (24 months)
    • Uni Kassel: 20,000 euros
    • University of Kaiserslautern: 7,990 euros
    • SRH Fernhochschule: 18,840 euros

    It should be noted that there are still costs for learning materials, university social contributions, trips to the place of study, overnight stays (not only for foreign modules), etc. After all, the high costs of the MBA can be deducted from the tax.


    Anyone who wants to qualify for leadership positions does not necessarily have to study an MBA specializing in marketing management. There is also the possibility to choose a general management program. Here, all business issues are treated fundamentally and thus a broad management know-how is conveyed.

    Did you know that.

    . Heribert Meffert already founded the first chair of marketing in Germany at the University of Münster in 1968?

    . he was only 31 years old at this time?

    . according to Dt. Marketing Association gives four big future challenges? Digitalization, network society, new working environments and post-growth.

    . 60% of respondents to a study by Ger. Marketing Association say that marketing is gaining even more influence in the digital revolution?

    Testimonials from graduates

    What do those who know best say? We interviewed graduates of MBA marketing studies about their experiences via Xing. All testimonials are 100% independent and authentic. Since not every respondent wanted to be identifiable by name, we only publish the first names.

    That’s why I decided to study for an MBA:
    "I opted for an MBA because I was very young after completing my first degree and thinking, “how, that’s it?”. At the same time, I specifically chose this MBA because I had a good sense of cost / benefit – meaning the effort is justified in relation to the outcome. I would not like to work three days a week invest for an MBA. The private environment suffers in any case under such a part-time study. I chose MBA Marketing because I feel very well in marketing and have a large network in this area."

    The MBA was worth it for me / not worth it, because.
    ". It was clear to me before that I would get a job “as I wish him” with the completion of the MBA. This is my current job – this was more or less coordinated with the Board in advance."

    For whom is a Marketing MBA recommended and whom would you advise against?
    "I recommend the MBA to anyone who realizes that it means extra work in the first step. You have to weigh exactly what you want to achieve professionally or not – it would have, for example. In my case made no sense to complete an MBA and to remain a marketing consultant."

    That’s why I decided to study for an MBA:
    "My former employer did not like academic vocational training – but I already, and I no longer felt called for in my job. Besides, I still wanted to do a Masters degree anyway and hoped for a career boost. I also wanted to develop myself personally and not just professionally."

    The MBA was worth it for me / not worth it, because.
    "In keywords:

    • Study abroad module in Shanghai
    • Expertise in thinking in models
    • Transfer the current state of research to practice
    • Getting to know leadership models
    • Excellent university degree at renowned university
    • Career boost: I was still two years ago "just" Bachelor graduate, since four weeks I’m a candidate for a doctoral program"

    For whom is a Marketing MBA recommended and whom would you advise against?
    "For the Marketing MBA at the University of Münster you should bring a university degree. The level is high enough despite considering the ‘secondary occupation’. If you want to finish excellently, you have to be serious there. It should also be rather "seniorige" or management experienced persons, because the study is strongly oriented to case studies and group work. The more experienced the individuals, the higher their own learning quality. Marketing fundamentals are absolutely necessary."

    That’s why I decided to study for an MBA:
    "After the first work experience, I had the choice to reorient myself or study. Due to personal reasons, I decided to study. If I had the choice, I would have worked another 3-5 years in another company before I start my studies.

    My tip: I can only advise against the MBA without work experience and GMAT. The professional experience is the most important in my opinion, the GMAT gives the impression of what to expect from an MBA. There is no free time (at least not with most full-time MBA I would think): If you imagine job + GMAT preparation + best still trained on a marathon – then you are still not quite there where an MBA starts."

    The MBA was worth it for me / not worth it, because.
    "A question that you may not be able to answer directly. Would I be where I am now without the MBA? Nobody can answer that. When I started the MBA in 2008, the crisis started and peaked in 2009, when I started looking for a job. At that time I had to remember what I was doing very well> Sales.

    Fortunately, I was able to switch to the industry I wanted to go to anyway. I was also told by my then boss that he had chosen my CV because of the MBA studies."

    For whom is a Marketing MBA recommended and whom would you advise against?

    "In general, I think the MBA is worth it for one,

    1. who knows why he does it (many do not even know that) – the answer to this question "I hope for more salary and better opportunities for advancement" is not good enough in my opinion)
    2. that has enough resources to get in one "club" shopping. ESADE personnel hire ESADE MBAs, Stanford MBAs work in companies of Stanford Alumni, etc. "

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