Mba tourism, all study programs – infos

MBA study tourism / tourism management

The tourism industry is your preferred career environment? With a tourism MBA you prepare yourself purposefully for further career steps. Below you will find all the information, incl. Overview of costs, study options (extra occupational, as distance learning or full time) and alternatives. And of course we list all MBA programs. Experience reports from graduates also provide you with first-hand impressions and tips.

Table of Contents

According to the study “Economic Factor Tourism” of 2012, the gross value added of the tourism industry is over 97 billion euros. Taking into account indirect and induced effects, the total gross value added of tourism is EUR 214.1 billion. This matches with 9.7 percent of total gross value added the German economy.

Enough of the numbers: The tourism industry is one exciting job environment. And you should not just reduce this environment to the “typical” holiday tourism. Especially in the business travel segment there are high revenues and even bigger challenges for companies to survive. With an MBA, you can prepare yourself purposefully. Below is all the information about this special study.

MBA Tourism: Information, reviews, study programs

What you should know about studying

There are many exciting jobs in the tourism industry in middle and top management where academic qualifications are important. Here can study MBA tourism (management) or, as an alternative, a generalist MBA, be the decisive lead.

An MBA is primarily a business management studies. Over time, industry-specific MBAs were also introduced, such as the Tourism MBA. Which variant you choose depends mainly on your career goals:

Specialized Tourism MBA degree

This is a basic business administration course combined with diverse tourism-specific content. These include, for example, tourism marketing, tour operator management, destination management or health tourism. The study is usually supplemented by thematically related industry sectors, such as event or hotel management.

Advantage: Perfect combination of management studies and tourism contents. Suitable for those who are specifically looking for a qualification to progress in the tourism industry.

Disadvantage: When you change to another industry, you do not benefit as much from the MBA.

Generalist MBA

These include MBA degree programs, which specifically deal only with basic business content and do not impart them on the basis of a specific industry. This usually includes subjects such as marketing, human resources, economics, accounting, investment, controlling and corporate governance.

Study forms and course

There are only a few tourism MBA degree programs at German universities. But there is the possibility to study at foreign universities – because the programs are offered as distance learning.

In principle there is tourism at the MBA three study forms:

procedure Part-time attendance study The vast majority of study content is taught as a lecture or seminar. As a student you are therefore required to sit in the lecture hall at certain times. These times are usually on weekends (Fridays to Sundays), but sometimes there are also a whole week of lessons. The place of study should not be too far away from your home because you need to be there regularly.

Advantage: Learning through lectures and together with others is easier for many students than teaching everything yourself.

Distance Learning They teach the vast majority of the content at home by means of study books, digital aids, etc. Sometimes there are additional attendance courses. It is important to be able to motivate yourself to learn – many underestimate this. The workload is about 10-15 hours per week for about two years.

Advantage: You are spatially and temporally absolutely flexible.

There are big differences between the study forms, As far as the course and duration of Tourism Management MBA studies are concerned.

Some examples:

The International Graduate Center of the University of Bremen offers the only one Full-time MBA in tourism. Advantage: After one year you have the lectures behind and write in the 3rd semester the final thesis.

The University of Koblenz offers, however Tourism MBA distance learning on. In addition to the study letters, which are developed in self-study, voluntary presence classes are offered on 4-5 Saturdays per semester. The MBA “Tourism, Wellness and Event Management” of the Danube University Krems (Austria) is also designed as a distance learning program. There are 3 x 3 day class lectures per semester on the curriculum.

At the University of Worms are in extra-occupational study eleven attendance days (of which three are Saturdays) per semester. Here, a large part of the study content is taught. In addition, however, self-study is necessary.




One can start the Tourism MBA even without first degree. At Koblenz University of Applied Sciences and Worms University of Applied Sciences, enrollment is possible if you have university entrance qualification, several years of professional experience and passed aptitude test. Also at the Danube University Krems there are similar study requirements which do not require a bachelor or diploma.

At all other colleges you need one first degree and several years of professional experience. In addition, partial English proof, such as the TOEFL, or the GMAT management test is required.


An MBA is never cheap. By way of example, we have compiled the costs of various tourism MBAs:

Did you know that.

. There has been a chair for tourism research and consulting at the TU Dresden for more than 50 years?

. At the Tourism MBA you can choose between distance learning, extra-occupational attendance study and "classical" Has full time study?

. 2.9 million employees work in the tourism industry in Germany? Thus, seven percent of jobs are dependent on tourism.

User reviews

How does the study present itself apart from glossy brochures? We wanted to look behind the scenes and asked Xing dozens of graduates for a field report. Since not every respondent wanted to be identifiable by name, we usually publish only the first names. All reports are 100% true and independent.

That’s why I decided to study for an MBA:

"I always intended to do a master’s degree. Unfortunately, the offered consecutive Masters were just a summary of my Bachelor’s degree. The master’s program in Tourism therefore made little sense for me, since I had already acquired the Bachelor degree in Tourism Management. I also wanted to improve my social skills (intercultural, leadership, etc.).

In search of the ideal master, I came across the MBA in Bremen. Here are small courses offered. The students come from all over the world and have different professional experiences. This mix has made the course so special for me."

The MBA was worth it for me / not worth it, because.

"I would choose this kind of study again and again. The study was worthwhile for me because I got to know different people from different cultures. We have always worked in a team and under time pressure, so my social skills were strongly challenged. It was an exciting and exciting time. If I had a lot of grumbling back then, I would like to experience this time again today. I have chosen the specialization in tourism because I am most interested in this area.

From a professional point of view, however, today I have to say that a master’s degree in tourism is not absolutely necessary. I had the experience that the master in tourism is still little recognition and therefore not financially rewarded. For this reason, today I am not active in tourism but in transport and traffic. Without my MBA I would never have received this position. All in all, the study has been worthwhile."

That’s why I decided to study for an MBA:

". after a few years of work experience, to “screw up” and get new food for the head, with the goal of switching to the customer side."

The MBA was worth it for me / not worth it, because.

  • He has taught me new knowledge / input in some areas
  • He has brought me nothing within my company – neither career opportunities nor a salary increase (but I was already signaled by my company at the beginning of the study – so I knew what I’m getting into)
  • I just made it for myself"

For whom is this study recommended and whom would you advise against?

"Difficult – if you want to stay in tourism, then definitely a tourism MBA is recommended – but if you can imagine working outside of tourism, then you might prefer a generalist MBA."

That’s why I decided to study for an MBA:

"I have completed an apprenticeship as a restaurant specialist and built up an action sports project in East Tyrol for about 8 years. This project was about infrastructure development with core activity and travel motivation snowboarding. The result was a show park, a party hut, merchandise articles, international shootings and events as well as social media in its development phase.

After this project, which I deliberately finished, I came in a clean-up and application phase and quickly realized that everyone would like my know-how and my experiences, but could not argue that down to the GF level. ‘He has no studies’. As a result of the experience, I searched for relevant courses and found the MBA Health Tourism and Event Management. I have thus had the opportunity to understand my own logic and to argue from a management perspective."

The MBA was worth it for me / not worth it, because.

"During my studies I was able to accept a project for the SalzburgerLand and used and relaunched this knowledge in parallel.

As explained at the end of point 1 – the study has brought me much further in the questions of competence and reasoning logical and political conclusions and strategic measures and I can highly recommend this just experienced and practical people."

For whom is this study recommended and whom would you advise against?

"A management degree is always recommended and teaches techniques in a practical way. I think the application areas need only be filled with content. Specialized courses are recommended for focused people. General courses of study for people in the attachment phase or with foresight."

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