Study: Children love magazines. Parents too!
The Children’s Media Study 2019 * clearly shows that children between the ages of 6 and 13 can still enjoy reading a magazine today. 74% of this age group read at least one of the 46 children’s magazines offered by the publishing houses and queried in the study.
Children read more, not less
There is a clear trend that our children reach for and read a magazine several times a week even in these digital times: the use of magazines, comics and books has increased by a further 5% compared to 2017 and is now a good 76%.
Children’s magazines – entertainment and learning
What constitutes a good children’s magazine and how children’s magazines can contribute to promoting media literacy.
How children use magazines
Even if preschoolers mostly have no or only rudimentary reading skills, use she Magazines for entertainment, but also for learning. The newspaper publishers have also recognized this, and are now increasingly creating offers for this target group – after all, they are the readers and thus the consumers and subscribers of tomorrow.
Magazines are mostly considered secondary media used, by the way. It is no different with children. Even so, they can be as Tools to promote reading skills or to awaken interest in reading be used. The great advantage that magazines have over books is that they can be read across. The children can pick individual topics and short stories that interest them and have them read or read to them. This promotes the fun of reading and prevents children from feeling overwhelmed, especially at the start of reading. There are also many colorful pictures and graphics that accompany the stories, as well as picture stories with which even children without reading skills can deal independently.