Tchibo – utopia company


Sustainability at Tchibo

Fair to man and nature. That’s our drive.

The smell of freshly ground coffee in the morning, the cuddly scarf in the office, the raincoat quickly thrown over: that’s Tchibo.

But there is much more behind Tchibo: The many people who, each day, directly or indirectly participate in the manufacture and development of our products – from the coffee farmer in Honduras to the cotton farmer in India, from the tailor in Turkey to the tanner in China, from the non-governmental organization in Bangladesh to our store ladies and trading partners – they all help us bring fair-sourced products to your home every week with sustainable materials.

As a large trading company, we are responsible for the world in which we live today and tomorrow. That’s why at Tchibo we’ve been committed to producing our products fairly for over 13 years. We are concerned about the conservation of the environment and one respectful togetherness with the people we work with. We want to enable our customers to buy “valuable” products that stand out Quality, price and social as well as ecological fairness distinguish.

Not satisfied with the status quo, we are always looking for the better idea and the more effective solution – for better working and living conditions and the protection of our planet and our livelihood.

In our Tchibo Sustainability Report 2017 We provide comprehensive information about our approaches and activities for an ecologically and socially responsible organization of our business activities.

What does best coffee quality mean?

For 70 years we offer the best coffee quality. But what does quality mean for us? We judge them first by the taste profile of the coffee or the roast.

But for Tchibo, quality includes even more: The origin of the coffee and the conditions under which it was grown are also part of it for us. That’s why we set ourselves the goal, medium term only sustainable coffee In the coffee-producing countries, we are committed to protecting nature and improving the lives of coffee farmers and their families.

Already today, more than 51 different types of coffee are in our range of sustainable cultivation. There will be more in the future.

Is that enough?
It’s great that we already have so many more sustainable coffees in our assortment. But we are just getting started and need sustainable solutions to many challenges, such as fair income for the coffee farmers, child protection and environmentally friendly cultivation, and increase our share of more sustainable coffee. It is important to us that farmers receive direct support in moving towards more sustainable cultivation. That is why we offer training programs for small farmers together with partners such as our retailers and sustainability organizations. They acquire important knowledge and methods on topics such as soil fertility or Adaptations to climate change.

Our goal is to help a variety of coffee farmers in the long run one to cultivate more environmentally friendly and better coffee as well as to protect nature and their own health. Today, over 35,000 small farmers are benefiting from our sustainability programs, and in the future we will be expanding our programs.

When is a coffee “sustainable”?

By sustainable coffee growing we mean that the coffee farmers and their families in the countries of origin today and in the future by the cultivation can live well from coffee and nature is not destroyed further.

What is our claim?

Our focus is on the people who make the coffee. Because they are the ones to whom we owe our daily coffee enjoyment.

In all our activities, we therefore rely on one partnership and focus on the interest of farmers.

To grow coffee sustainable We build on strong partnerships with internationally recognized organizations, such as the environmental organization Rainforest Alliance or Fairtrade.

Private coffee Guatemala Grande – from sustainable cultivation

100% Tchibo Arabica from sustainable cultivation, because best Arabica quality arises only under optimal conditions.

We also support coffee farmers and their families in the growing areas, such as Honduras, Guatemala and Tanzania. So we support u.a. Farmer women in Guatemala get extra income from selling self-braided bracelets.

The new Tchibo BIO COFFEE

Ethiopia is the country of origin of coffee and the only country in the world where the beans are still grown today grown and harvested in a traditional way become.

Lovingly handmade, free from chemical fertilizers. The aroma of the ecologically grown highland coffee from Sidamo can not be compared to any other country. Fine notes of berry fruits and spices, make the fine-flowered taste. A coffee that can only mature here at an altitude of 1,500 to 2,000 meters. There, where people have created the coffee culture. An Ethiopian saying goes, “Buna dabo naw – coffee is our bread.”

Barista Espresso – Fairtrade coffee

The special long-time roasting gives the selected beans more time to develop their unique character.

This creates a coffee specialty of unique quality. Together with Fairtrade, we are committed to the Fairtrade smallholders in the coffee area. Tchibo helps to improve your living and working conditions.

The Fairtrade seal

Fairtrade is the name of the program. The Fairtrade seal stands for fair trade and thus both for securing a minimum price and for a premium. This is used for community projects such as hospitals or schools. With the purchase of Fairtrade certified products, you can actively contribute to the Improvement of living and working conditions smallholder farmers and their families in the producing countries.

Our textiles – green in many nuances

What many do not know: Tchibo is the third largest supplier of organic cotton worldwide. 86% of our cotton comes from more sustainable sources today – the largest part even from organic farming. One reason: The cultivation of conventional cotton requires a very high use of pesticides and water. Through the use of organic cotton in our assortment could saved more than 29.7 billion liters of water become.

But in addition to cotton, when sourcing other materials, we also pay attention to the origin and origin of the materials: in the case of cellulose-based or synthetic fibers, but also in our range of hardwares, such as for furniture or cleaning utensils.

Is that enough?

It is a big step in the right direction. But we still have to do more – for the income and working conditions of the farmers and for nature.

What are the challenges? The cultivation of cotton is very resource-intensive and, especially in the field of conventional cultivation, often neither environmentally nor socially acceptable: for example, the water consumption is very high and pesticides are used, which can damage the health of cotton farmers and harvest workers. That’s why we rely so heavily on organic cotton. Obtaining cotton from sustainable sources is without alternative for us and an important part of our commitment.

Resources – a value that is finite.

Humanity currently consumes 1.7 times more natural resources than regrowth and thus depletes our supplies. The reuse and conservation of resources are therefore essential for our future.

That is why we offer more and more products more sustainable or recycled materials on. At the same time, we increase the recyclability and longevity of our products. In this way not only water, energy and other resources can be saved, but also the high amount of waste can be reduced.

In the field of packaging, too, we have been intensively researching in recent years and are happy and proud, our textiles from 2020 largely in packaging without disposable plastic To be able to offer. At the same time we test new and sustainable reusable systemsfor our coffee shop and our shipping packaging.

Is that enough?
It’s a good start, but we want to offer many more products with recycled materials. It is equally important that products are used longer. That’s why we pay close attention to quality and longevity.


Tchibo Share – Nice easy rent

If you do not overload your wardrobe and your carbon footprint and still feel like a change, you will now also find Tchibo Share. Because the Rental Service not only offers since new Children’s clothing and equipment, but also fashion for women and travel and holidayt to rent.

So Tchibo Share not only provides more Variety in the nursery, but also for a good conscience. Because the products not only contain sustainable materials but, if they are no longer needed, are returned to Tchibo and given to the next person. This saves space in the wardrobe, the time and the resources of our earth.

Use of recycled materials

Clearly, Garbage is a problem. And resources for synthetic materials are becoming increasingly scarce. The use of recycled fabrics in textile production is therefore in many ways a right way to tackle these challenges. This includes, for example, the much-cited “Ocean Plastic”, which is about ECONYL® yarn is. Recycled PET bottles can also be used to create new textile products, such as sports pants. Less well known is that wool can also be recycled.

Is that enough? It’s a good start, but we want to offer many more products with recycled materials. It is equally important that products are used longer. That’s why we pay close attention to quality and longevity.

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Christina Cherry
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