start-ups are often on the road a lot and especially in different places. Most founders are aware that this can only be done with their own vehicle. Just as business cards and stationery represent a company, so does its own vehicle.
Image: waltigoehner / pixabay.Com
For this reason, successful vehicle advertising is almost a compulsory event, because it also draws the attention of customers who are not in the actual catchment area to the company. Vehicle advertising is rightly one of the biggest challenges in terms of communication tools for start-ups. While business cards and letterheads can be based on certain standards, vehicle advertising requires creativity.
already if it is not the right size or is placed in an unfavorable way on the vehicle, it does not only look ridiculous, but can be put in the drawer "useless.
What must be taken into account for the vehicle advertising?
When designing individual advertising for the car, it should be remembered from the outset that a vehicle is still a commodity. For this reason, the advertising should not be applied too extensively. basically, cars that are plastered with advertising from top to bottom hardly serve any purpose anymore. The vehicle advertising should be limited to a few places. The sides and the rear window are particularly appealing here. Both are basically the classic solutions. They stand out and also create a professional overall image.
How should the logo be placed?
The logo is obligatory on a vehicle advertisement. In the case of the design elements, care should be taken to ensure that they harmonize with the other means of communication, such as business cards. The logo should be placed as a central point so that it is noticed by passing motorists or pedestrians. The positions already mentioned are ideal for this purpose.
With the size one should pay attention to the fact that one sets the logo in a relationship to the car. in principle, the logo on a minibus must be larger than on a VW polo or a smart. The colors should on the one hand harmonize with the vehicle, on the other hand, however, fit to the means of communication known so far. Thus, already in the logo design should be thought of the vehicle color.
What colors are available for the vehicle advertising?
Especially when it comes to vehicle advertising, not everything that appeals to a founder is actually effective. for this reason, the choice of colors for the elements of the vehicle advertising should be based on the look of the car. the choice of the so-called complementary colors is particularly recommendable. For a green ford fiesta, for example, a discreet orange company logo is a good choice. By choosing the complementary color, the car advertising stands out, but does not look overloaded or even obtrusive.
The vehicle advertising should be limited in principle to a few colors. If you work with too many colors, the viewers’ eyes will be unnecessarily strained and they will turn away from the elements. less is more in car advertising and so it is perfectly sufficient to concentrate on two, maximum three colors. you can create convincing advertising lines with just one color.
The costs of the vehicle advertising are dependent on the size. in general, the range for the design is between 100 and 3000 euro. For the appropriate foils, however, significant differences must be expected. A small car advertising for the sides costs only a few euros per foil. The cost of a complete wrap, on the other hand, is well over 100 euros.
Where can you have your vehicle advertising printed?
We have found some suppliers on the internet, where the founder can order his foils, stickers or the whole vehicle advertising.
Sticker24.De – stickers of all kinds for cars and trucks
The offer differs from the estimate
As i noted in a previous article, there is a significant difference between the quote and the estimate. please keep this in mind in this step, when you ask for a service provider.
Distinguish
Distinguish them first basically in:
- Costs for the creation of the design of the vehicle lettering
- costs for printing the advertising material
as already mentioned in previous articles on the subject of cost estimates, there are service providers who only offer the creation of the design, while others also take care of the printing. Some service providers specialize in printing only.
you can have the design created exclusively for the vehicle lettering, but you can also have a complete company design created for your corporate identity. The complete company design can then be used in all areas of your company. it is therefore much more cost effective than having a separate design created for each area and each advertising medium.
You can request a quote from the following services:
Now choose the following suppliers and get a written quote for your vehicle lettering from them. In the end, you should have about three different cost estimates on hand.
Read my personal impression of these providers
This online store offers not only vehicle lettering, but also other advertising systems such as: window advertising, floor advertising and wall design. The professional impression is strengthened by the variety of products, especially in the field of vehicle design. You can choose between the well-known sticker for your vehicle, but also magnetic boards are possible. This allows you to design the vehicle lettering very variable and does not leave annoying sticker residues on the paint. Highly recommended.
This service seems interesting at first glance, but you will find that you have to be extremely creative yourself, because the sticker has to be designed before it can be printed. you have to take care of that, so you should only become a customer here if you also have basic design and graphic skills and a little talent. My thing who not.
I have already reported very often about this provider, here you mainly get the design created, with this design you can then go to another provider and have it printed there. Since this provider operates worldwide, I can only recommend them, because here are very many professional designers and graphic artists are connected. But in any case you will receive a flat rate for the creation of the design. This makes the calculation much easier.
The quick solution if you only want to stick your web address on the car. payment is also offered via paypal, so I consider this service safe and good.
vistaprint is also very well known, especially for business cards. But also other forms of advertising such as door magnets, car stickers or vehicle lettering offers this discount marketer. They are offered not only the printing but also the design and creation of the design. However, given the price and the variety, you have to accept some sacrifices in terms of creativity and professionalism of the designs. Nevertheless, I can recommend vistaprint if your budget is not that big.