Munich / 2010
If you want to show your teeth in tough competition, you have to act like a brand. In space and in communication.
Munich / 2010
The dental practice of Dr. Matthias Fiebiger is a new foundation in the Munich district of Neuhausen-Nymphenburg, which is characterised by old building quarters. Together with Skalecki Marketing & Kommunikation, Ippolito Fleitz Group was commissioned to design the interiors of the practice and to develop a name and visual communication as an integrated appearance. The aim was to do justice to the dental aesthetic and surgical specialisation as well as the function as “dentist around the corner”.
The newly found name “weissraum” addresses both patient target groups. “weissraum” stands for the high quality of dental services, associates purity and natural beauty and underlines the relationship of trust between patient and doctor. But white also stands for the ideal of a healthy tooth. Achieving this is the goal and promise of the practice. Because even the perfect image of a healthy tooth makes the patient smile again self-confidently.
The practice occupies the first floor of an Art Nouveau residential building, which is characterised by impressive room heights and magnificent stucco ornamentation. In the interior design, it was on the one hand the task to treat the historical building stock with respect and care and still meet the requirements of a modern practice. On the other hand, an interior design translation of the term “weissraum” was to be found. When entering the practice, “weissraum” initially becomes visible as white architecture. All walls and ceilings shine in white. The new fixtures are also kept in the colour that gives them their name and are accentuated only by a few golden surfaces that associate value. These fixtures run as a continuous band through the entire practice, from the staircase along the corridor to the waiting area.
The floor, which is designed as a continuous oak parquet floor, functions as a further room-overlapping theme. This is also whitened, giving it a light, floating character. At the same time, the floor gives the rooms a special naturalness which does not allow the artificiality and sterility often associated with the colour white to arise in the first place. For practical purposes, the floor plan of the former apartment was reorganized. The former corridor is now filled by a unit consisting of reception and staff toilet, which is interrupted by a corridor and is followed by the X-ray room and a third treatment room. The course of the wall, which previously separated the corridor from the escape of the living rooms, is now replaced by rectangular fixtures that clearly and precisely contrast with the striking historical ceiling. They formulate one side of the newly created corridor, which is rhythmised by vertical stripes of light.
The opposite side has one prophylaxis unit and two treatment units. For this purpose, the former rooms were cut through with a continuous all-glass facade, which now divides them into treatment rooms and corridor. The glass front follows the contours of the stucco ceiling with maximum precision. A mirror grid is printed on the glass as a course, which was overprinted with white lacquer on the inward facing side with pinpoint accuracy. The dot matrix is compressed in the middle and dissolves completely at the top and bottom. The events in the practice rooms thus remain discreetly concealed behind the reflective surface of the central area, which also optically enlarges the corridor. The magnificent stucco ornaments and the floor remain visible from the outside, giving the entire room a flowing character.
The gold-plated HPL rear wall of the treatment line ensures acoustic discretion in the treatment rooms: Behind the floral motif, which is designed as a perforated hole, there is a black flow. The treatment rooms are adjoined by the waiting room in the salon, the most beautiful room in the apartment. White curtains filter the daylight here, while the violet seating corner sets an effective colour accent and lends the room a lounge-like ambience. The room can also be used for training purposes. The basement, into which a staircase leads down from the practice floor, was also opened up for personnel, plaster laboratory and sterile rooms. The Weissraum practice has a clear, modern interior design that is both natural and warm and takes special account of the historical fabric of the building. Although the rooms appear to be transparent, great importance is attached to maximum discretion, thus counteracting possible fears of the patients’ threshold.