How to market for sustainable tourism
How to market for sustainable tourism
Many destinations have learned the hard way that endless upward growth is simply not sustainable. Overtourism has been just one negative result of mass tourism marketing. It’s time for us to rethink the traditional marketing metrics like doubling international arrivals and increasing the number of heads in beds. From environmental degradation and overtourism, to pollution, increased cost of living, traffic, and poor quality of life for local residents, destinations are finally catching on to the shift from destination marketing to destination management .