The Gartner Magic Quadrant 2020 for Personalization Engines once again names Emarsys as a Leader!

The 2020 Gartner Magic Quadrant for Personalization Engines once again recognizes Emarsys as a Leader!

It's fantastic when you can see the fruits of your hard work and know that you've created something that can help other marketers work more effectively and make their brands succeed faster and more measurably.

That's why we're thrilled to see Emarsys named a Leader in the Gartner 2020 Magic Quadrant for Personalization Engines. Being a leader two years in a row shows us that even more customers have been able to leverage our vertical approach to improve results and catapult their marketing efforts to the next level.

"Emarsys is a leader in this Magic Quadrant … The Emarsys platform offers a wide range of customizable templates to meet the needs of technical and non-technical users and create real value for customers." – Gartner 2020 Magic Quadrant for Personalization Engines report

Gartner Magic Quadrant July 2020 1

What does it mean to be a leader in personalization engines??

"Leaders are vendors who bring a fundamental understanding of their product capabilities and are completely focused on customer success ..

In today's personalization engine market, buying decision-makers demand products that are easy to use and access. Therefore, products must provide clear value and be able to deliver results with limited technical experience and without the support of the IT department.

In a rapidly evolving market with constant innovation, a leader must also prove that they are not just focused on current execution. More importantly, they should have a clear plan for maintaining their position as a market leader into the future, protecting the investment of today's buyers." – Gartner 2020 Magic Quadrant for Personalization Engines report

What marketers need

The huge growth in online commerce this year has shown us that e-commerce is absolutely critical to a brand's success. That's why it's critical to have the right tools in place to interact with customers in an increasingly personalized way, while delivering a personalized customer experience.

The Gartner report shows that the demand for personalization is understandably high, but that not all brands are confident that they can meet this demand with their current vendor.

Return on investment must be measurable and accessible. This is best achieved by creating and executing campaigns that leave no room for guesswork or contingency. We are aware of this requirement. As a result, a wealth of industry-specific knowledge is already built into the Emarsys platform. Marketers can quickly access use cases and data-driven solutions. As a result, they always know which strategy is best for their ROI before they even have to deal with operational details.

Personalization that works

We have actively listened to our customers and partners to develop a platform that supports both marketers and businesses themselves. This includes effectively achieving business goals and thus getting to market faster. Add to that the combination of reliable reporting, real-time analytics and proven strategies that lead to more sales, customers and higher average order value.

All of this is supported by our cross-channel personalization engine – because this is where the dream of 1:1 engagement becomes a reality. All results are displayed in a user-friendly dashboard. Our customers get AI-based features that make launching and tracking automated and cross-channel campaigns easier than ever before.

Increase ROI through personalization

We believe that speed to market is critical to the success of a business. We are particularly pleased that our customers seem to agree and have consistently rated our service positively. This shows us that we can help marketers work more effectively and respond quickly to change.

"Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts in this area due to insufficient ROI. Platform providers seek to minimize this risk through improved measurability and reporting capabilities." – Report: Gartner 2020 Magic Quadrant for Personalization Engines

This is exactly why our platform provides effective reporting and real-time analytics, so brands always know exactly how their marketing campaigns are performing and can respond to customer behaviors accordingly. The combination of industry-specific knowledge, comprehensive use cases, and leading tools provides marketers with valuable opportunities to optimize personalization across multiple channels and quickly realize revenue growth.

A tool for marketers – without a lot of IT effort

Thanks to our intuitive platform and compelling results, Emarsys customers have been very positive about our AI offering.

To evaluate Emarsys' AI capabilities, Gartner examined "a wide range of preset machine learning models that help marketers execute and optimize marketing campaigns, resulting in above-average customer reference scores for both targeting and execution, as well as testing and optimization. The recent addition of the 'Visual Affinity' feature allows users to view unstructured data (e.g. B. Images) and combine structured data to improve product recommendations."

Emarsys was evaluated based on the following basic capabilities for personalization engines:

  • In-session behavioral tracking, data collection and processing
  • Predictive analytics, data modeling and user segmentation
  • A/B and multivariate testing and algorithm optimization
  • Recommendations for the next promotion, offers, products and content
  • Tracking personalization performance, evaluation, and reporting

How else would it be possible for a brand to deliver 1:1 personalization without these core services?

Customer success is the goal

According to Gartner's research, "Customer success continues to be the top priority for personalization vendors. This year, vendors were able to help their customers by identifying account-specific behaviors, as well as tactics and use cases. In this way, the effectiveness of an investment in personalization engines can be significantly increased."

Because it's not enough to develop easy-to-use marketing software – customers need expertise and guidance for their campaigns. We have integrated years of experience directly into our platform, giving our customers a decisive edge. Of course, we also provide a roadmap for next steps based on strategies and tactics that brands can use to grow and increase their success quickly – and measurably.

"Emarsys' reporting capabilities were rated as above average compared to other vendors in our research. In particular, the industry-specific vertical reporting fields stood out, allowing brands to more easily receive customized reports."

What's next

To put it in a nutshell: We want our customers to increase their revenue. This is our mission. The built-in information and experience within our platform sets us apart from our competition: very few other vendors have similar capabilities, and none deliver results as optimally as Emarsys does.

We're thrilled to have our personalization expertise recognized by Gartner, but it wouldn't have been possible without our customers and partners. Our innovative success is built on providing marketers with real solutions for their campaigns, and our customers and partners provide us with valuable operational feedback. We are proud to be a part of their success.

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Sara brings over 15 years of experience in high-level global marketing roles in high-growth martech companies such as Clicktale, IBM Tealeaf, Acquia, & Unica. She is particularly passionate about building high-performing marketing teams that work hand-in-hand with the sales department. Their particular strength lies in excellent communication and strategic planning that ensures increased output and sales. Sara graduated from the University of California at Los Angeles with a Bachelor of Arts degree.