Information for search engines
What are meta tags?
"Meta" comes from the Greek and means "superordinate". "by day" is English and means "label" or "annotation". You can translate freely Meta tags as "Parent annotations (for search engines)" describe. They are designed specifically for search engines Google ® in the background of the website inserted. They are usually not visible to visitors.
What do you need meta tags for??
You enter search engines "quick overview", what a site is about, and help them navigate the site "catalog". If these meta tags are entered for every single page of a website (s.u.), this will do the better "ranking", So the position of a website in the search results, at.
What are meta tags??
From the terms used to find your site: If anyone, e.g. at Google ® after one "dentist munich" seeking, one calls that one search query. If the same terms are in the right places on a website in the meta tags and in the area visible to visitors, they are called Keywords. The greater the match between search queries and keywords (and their correct placement), the better the ranking.
What types of meta tags are there?
A total of four, for which you will find detailed descriptions on the following subpages:
- Meta Title: Title of the entire website and title of each page
- Meta Description: Short description of the contents of a page of the site in one or two sentences. Usually displayed as text in the search results.
- Meta Keywords: The most important keywords for each page of a website.
- Daily routine: The so-called alternative text to photos. Since search engines can not recognize the contents of photos and graphics, you should explain their content by means of keywords or a short description. Also in the alt tags must be your most important keywords!
How to find the right meta tags?
By a so-called. Keyword analysis, as you Docs has done for this practice website here: It analyzes which terms in which spellings as frequently requested in the search engines. The most searched terms are placed multiple times as keywords in the meta tags and website content in the right places. It is important that these keywords occur both in the content in the meta tags and in identical spelling.
You must enter the meta tags for each page?
Absolutely! This not only improves the ranking dramatically. Search engines can also show their users the page of a website whose content they are interested in. Specifically: If someone is after "implants munich" Search engines, the search engines present the same page of a website in the search results, which is about implants.
It’s a tedious job to find the meta tags for each page individually and insert them. Most web designers do not do this job. Doc S has made it for you!
For which pages should no meta tags be entered?
First of all, for all dental topics that have made you invisible in navigation: If you do not have environmental dentistry and the page is not visible in the navigation, you should not enter any meta tags for this page.
The same applies to all internal pages in the area "Manager".
Where can I find the meta tags of my website?
That’s simple: when you’re logged in to your website, click on the right in the edit column Gear icon "settings". In the window "settings" you will find the rubric in the fifth line "search engines" with the menu items "page Title", "Page Description" and "Keywords".
We already have in the workshop "Your" Meta tags entered. If you want to add, change or delete individual ones at a later date, this is possible at any time. Note only the rules that
- the keywords you enter in the meta tags must be in the same spelling in the text and headings of your website
- Do not overdo it and use too many keywords. That gives penalty points to the search engines! The rule of thumb is 6-8 keywords per page (except the home page, which may contain more).
What is keyword consistency?
This is a very important principle of search engine optimization: your most important keywords should be for every single page of your website in the Meta Title, in the Meta Description and in the Meta Keywords identical his.
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