Brunello Cucinelli’s 10 guiding principles of humanistic capitalism
Much more than cashmere, but cultural sustainability – This is what lies behind the icon's values
What is associated with Brunello Cucinelli? Fine cashmere, Italian craftsmanship and elegance. Clear. But the fact that the philosophy of Brunello Cucinello and its eponymous brand is based on family values, sustainability and philanthropy is not so clear to most. And thus reason to introduce the aesthete in more detail.