Children's media study 2019: Mobile phone is wish number 1

Children’s Media Study 2019 – Smartphone savings target!

Last updated 3 August 2018

In the Children’s Media Study 2019, six media companies, including Spiegel, Gruner and Jahr, Panini and Zeit, examined how children and young people currently deal with media, which media they use and which products are on children’s wish lists. Of course, we are particularly interested in the results on mobile phones and smartphones. We have browsed through and present some of the results of the media study for children and young people here.

Children’s media study 2019 – Every second child wants a smartphone

The desire for a tablet has also become stronger, with a figure of almost 40 percent. The number of children who have their own mobile phone or smartphone, on the other hand, has declined slightly.

CategoryMedia study 2018Media study 2019Want to own a mobile phone44 %49.3 %Mobile phone sharing19.8 %22.1 %Mobile phone ownership59.1 %56.6 %Want to own a tablet36.8 %39.2 %

The savings targets also remain technical because, as in the previous year, just under one in five children surveyed stated that they were saving for a mobile phone (19%). Thus, the smartphone remains the most popular object to save on.

! With a mobile phone for the child alone it is not enough: Only with a mobile phone tariff for children (thus a contract, which is suitable), the newly acquired Smartphone is used. So it’s good if you can keep consumption costs under control.

Children’s media study 2018: Mobile phone is wish number 1

  • Almost 44 percent want their own mobile phone,

This puts desire ahead of the tablet (36.8 percent), video games (35.4 percent) and a computer (30.6 percent).

You see, wishes for electronics are at the top of the list of children and teenagers. Not to be despised: Around 60 percent already have their own mobile phone, while another 20 percent have the option of using a mobile phone in the household (e.g. of their parents or siblings).

Results of the study on the focus on mobile phone ownership

  • 59.1 percent of respondents already own a mobile phone or smartphone
  • 43.9 percent of respondents want a mobile phone or smartphone
  • 19.8 percent of respondents do not own a mobile phone or smartphone, but can use one as well

But: Ferries (17.3 percent), skateboards and inline skates (19.9 percent) or play boxes such as Lego or Playmobil sets (19.7 percent) can also be found on the wish lists of children and young people.

But a glance at the list of possessions also shows that products such as stuffed animals, puzzles, board games, bicycles or collectible figures can already be found in almost every nursery (by 80 percent each), while electronics (which are often much more expensive) are less common (around 11 percent of tablets).

Savings targets for children and young people: Almost every fifth person saves for a mobile phone

And another interesting study result: Almost every fifth child from 6 years (19.3 percent) saves for a mobile phone or smartphone, another 11.6 percent say they save for a tablet, a computer or a notebook. Toys, clothing and a bicycle are among the other products for which savings have been made.

Of course: Books, a new shirt or a game are usually cheaper than a smartphone – so you have to save longer and more endurance for your mobile phone. 38.4 percent of respondents said they were not pursuing a specific savings goal.

Digital media children’s study shows: Everyday life works with and without mobile phones

While adults increasingly criticize the complex world and the interlocking of digital and real activities, children are much better able to reconcile the supposed leisure stress. The frequent activities of 4- to 13-year-olds include both classical and digital media.

Meeting friends and playing outdoors are still popular pastimes. The relevance of electronic devices increases with age. Four-year-olds rarely use smartphones, tablets or computers (7 percent several times a week), while 71 percent of 13-year-olds use electronics several times a week.

Of course, the help of parents is also needed here: it is clearly important to introduce children to the “new” media. But the use of the media should be well dosed – instead of putting a mobile phone, tablet & Co. in the hands of the offspring as early as possible, a book is also used.

What is the Children’s Media Study?

The children’s media study shows how children between the ages of 4 and 13 currently deal with media – and which media are used in their leisure time. To this end, 3,300 children were interviewed with a parent or guardian. You can view the complete study online. In addition there is a summary in the study description.

Child media study: Time, mirror and further medium enterprises are behind it

The Children’s Media Study 20018 was conducted by six companies and media houses: Blue Ocean Entertainment AG, Egmont Ehapa Media GmbH, Gruner + Jahr, Panini Verlags GmbH, SPIEGEL-Verlag and ZEIT Verlag are behind the survey.

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Christina Cherry
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