vacation on the farm

Table of Contents

The travel market

Vacation on the farm accounts for around seven percent of the domestic travel market. The travel industry earns over a billion euros from this travel segment. German providers are primarily in competition with Austrian, Polish, French and Italian providers. As in other growing travel markets, such as cruises, more and more providers specialize in themed travel. Holidays on the farm attract families, nature lovers and vacationers. Families especially want to have time for each other with the children. The nature and culture in the region is extremely important to vacationers. The industry primarily focuses on offers for single people and senior citizens outside of school holidays, which traditionally draws most families to the farms in summer and autumn. Older people are becoming increasingly important for rural travel offers. Due to the demographic change in countries in Central Europe, the seniors are a future-oriented clientele for rural holidays. It is estimated that 2020 will see twice as many seniors booking farm holidays as young people aged 14-29. Statistically, the age group of 30-49 years will reflect the largest number of guests.