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While interest in e-cars had declined last year, it is now picking up again. This is the result of a recent study. Currently, more than one in three people in Germany would choose a hybrid vehicle for their next car purchase. By contrast, only slightly more than one in ten people currently want to own a pure e-car.
Around 40 percent of germans would choose a hybrid vehicle for their next car purchase. By comparison, in 2021 the figure was 26 percent. This is the result of this year’s "global automotive consumer study 2022" by the auditing firm deloitte. Interest in e-cars actually declined last year.
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The proportion of those who would now prefer an all-electric vehicle rises from 6 percent in 2021 to 15 percent now. This puts the Germans in the lead in terms of acceptance of pure electric vehicles in a comparison of the focus markets (India, Southeast Asia, South Korea, Japan, China, Germany, USA). However, around 41 percent would reconsider their decision to buy an electric vehicle if the price of charging were as high as that of fossil fuels.
"lower fuel costs are one of the key arguments for buying an electric car and were named as the second most important factor in our survey," adds harald proff, partner and automotive industry leader at deloitte germany and global. "especially in the past year, the price of gasoline has risen sharply and it is foreseeable that this development will accelerate even further. This will give electromobility a further boost."
Climate is the number one motivation to buy
However, the issue of climate change seems to be even more important to the respondents than their own wallets. 61 percent of them cited climate as the reason. In addition, the issue of state subsidies also plays a key role. As many as 46 percent of respondents are motivated by this to choose an electrified vehicle.
And: 44 percent of respondents would even pay more for alternative drives. 31 percent would be prepared to pay 400 to 2.000 euros more, 13 percent even spend more than 2.000 euro. However, when it comes to other technologies such as autonomous driving (8 percent and 23 percent) and connectivity (4 percent and 19 percent), respondents are much less generous.
Range is crucial
A key criterion for the acceptance of electromobility is range. The consumers surveyed expect to be able to drive a fully charged electric car from munich to dusseldorf without interruption. 616 kilometers range is the critical target mark that a purely electric car would have to have for you to decide to buy it.
Asked about the biggest concern regarding electromobility, around a quarter of respondents named range, followed by charging infrastructure (14 percent) and higher purchase costs (12 percent). 70 percent also expect to charge their car most often at home, 17 percent at public charging stations and 12 percent at work.
"range, charging infrastructure and lower acquisition costs are indispensable prerequisites for making electromobility suitable for mass use," summarizes proff. "if these are not given, it will not catch on in large sections of society, despite the current rise in sales figures. In view of the EU’s goal of banning new fossil-fuel vehicles from the market by 2035, it is important for both companies and the government to create the right framework conditions."
author
Juliana demski
Juliana demski has been junior editor and social media manager at pfefferminzia since 2021. She has been a member of the pfefferminzia team since 2016.