Dentist meets design: GRAFT – The architects of KU64 Berlin
Kurfürstendamm 64 – a central address that can not be missed and behind which lies the wonderful story of an extraordinary house. In the summer of 2005, dentists set up their domicile in the upper two floors and, in reminiscence of old times, they simply called themselves KU64 – The Dental Specialists. Of course, the stylish era of the house Ku’damm 64 began much earlier.
In the fifties of the last century, a flourishing fashion industry and a great interest in fashion and design developed in the west of Berlin. First fashion shows and big fashion houses followed. In 1955, the ECO house was built at the present address Ku’damm 64/65, a domicile for various clothing companies with 1,000 employees.
Already in 1961 replaced the movie theater "Hollywood" the haute couture. Than "Hollywood" opened, the usher still in elegant costumes and presented themselves and the house as a unit that we would call today corporate design. Another unusual feature was the fact that the film projectionist could be seen through a large window at work.
Even the interior was anything but ordinary: so one could follow the idea of romantic double seats, which were provided with a small table. On the walls of the cinema hall were the emblems of famous film studios. After an elaborate renovation at the beginning of the 1990s, the foyer finally shone in the style of a French café, which was impressively supported by the decorative windows embedded in the ceiling.
2004, that "Hollywood" at the Ku’damm 64 it was empty in the meantime, a new use of the house began. The Berlin dentist Stephan Ziegler had discovered the location for himself and came away with the vision of uniting dental specialists under one roof – in a practice that was set to set new standards in many ways.
At the same time, in the sand dunes of Leba, a landscape on the Polish Baltic Sea coast, the creative minds of architect GRAFT were working on a concept to conquer China’s capital, Beijing. Already since 1998, Wolfram Putz, Lars Krückeberg and Thomas Willemeit have put their potential into unusual projects – in the meantime, they are causing a stir worldwide with their idiosyncratic ideas, designing for celebrity stars like Brad Pitt and winning numerous awards. "GRAFT sees itself as an office for architecture, urban planning, exhibition design, music and the ‘pursuit of happiness’" (according to self-presentation). And just this luck had Dr. Ziegler, when he was in the hotel designed by GRAFT Q! just discovered the style that he envisioned for his own dental practice. Finally, his idea of a completely new type of dental practice, in which design and functionality should make a very special connection, was given a concrete form.
As a result, KU64 dental specialists developed a spatial sculpture that reminds the guest of a spa environment rather than treatment rooms. The idea of "Dentist on the beach", summer, sun, sand and beach, water and waves and a view into the distance had been realized. This design provides KU64 patients with a fearless and relaxed environment that provides well-being, security and transparency. Such an atmosphere is unlikely to be found in any other dental practice – with which the makers of KU64 have remained faithful to the tradition of the extraordinary character of the house.
Further objects and references designed by GRAFT can be found here!
Award for KU64:
Archip 2008, Public Interior / Innovation, 1st prize
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